Introducing Our New Look!

We’ve got a fresh new face—and I’m so excited to finally share it with you. Welcome to the new visual identity of Pointed Positivity, where every detail has a story, a purpose, and a little salt air in its soul.

As many of you know, Pointed Positivity is more than just a creative space—it’s a community rooted in kindness, calm, and connection. It’s where we stitch our way toward mental and physical wellness, one mindful moment at a time. So when it came time to design a brand that truly reflects us, I knew it had to be personal, meaningful… and a little coastal.

Meet the Icons Behind the Brand

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The Piping Plover

Small but mighty, the piping plover is my spirit bird. I chose him because he’s resilient, strong, and thrives by the water—just like so many of us who turn to stitching and self-care to keep going. He’s delicate but determined, and I think we all have a little plover energy in us when we keep showing up, stitch by stitch.

The Windmill

Growing up visiting the Hamptons, the windmills were always a sign that I had arrived—a deep breath moment. A soft exhale. They bring me peace and grounding, and now they’re part of our story here, too. The windmill reminds us to slow down, find our rhythm, and trust the turn of the wheel—even when life feels breezy (or blustery).

The Beach Chair

This one’s simple: it’s where I do my best stitching. Feet in the sand, needle in hand, sun on my face. The beach chair represents mindfulness, presence, and peace—everything I want you to feel when you're part of this community.

Color Story: Old Soul, Fresh Start

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I chose my favorite colors—soft coastal blues and greens, and sandy neutrals—to reflect who I am and who we are as a community. I’ve always loved these classic colors, while the fresh tones add a modern twist.

It’s calm, it’s clean, and it’s meant to feel like home.

What This Brand Means for You

This new branding is more than just a look—it’s a love letter to all of us who are creating lives full of intention, beauty, and resilience. Whether you’re stitching by the ocean or at your kitchen table, you belong here.

We're growing something grounded, stunning, and good for the soul.

Thank you for being here from the start—or joining us right now. I hope you love our new look as much as I do.

BRANDING!!!